left: Cevin Parker and right: his design sketches for the new Vuse Ultra case
This past Friday, Vuse introduced its latest innovation ‘Ultra by Vuse’ with an exclusive launch event at the P61 Gallery & Exhibition in Berlin. The space, known for its creative energy and forward-thinking curation, became the perfect stage for an evening that merged product design with immersive art, all under the themes of Touch, Art, and Individuality. The event opened with a relaxed get-together, welcoming guests into an atmosphere charged with curiosity and anticipation. At the center of attention: Cevin Parker, the artist and designer behind the Ultra’s 3D-printed case. With a sculptural aesthetic and deep attention to detail, Parker’s work exemplifies the idea that technology can and should be a deeply personal experience. He explained that the creation process had been meticulous, involving round-the-clock monitoring of his 3D printers to bring his artistic vision to life.
With Ultra by Vuse, personalization becomes more than an aesthetic, it becomes functional. Users can customize the device via app, adjusting settings to suit their own lifestyle and taste, making the experience truly individual.
all pictures by Franziska Krug
As the event progressed, guests stepped into an interactive exhibition space that opened up a new dimension of Parker’s work, a digital and three-dimensional art world not only meant to be admired, but also shaped by each participant. This spirit of co-creation extended into the culinary experience, where dishes became part of the artistic narrative. A memorable starter was served on a plate enveloped in a mint-scented vapor cloud, adding a multisensory layer to the theme of “Touch.”
Cevin Parker and his wife Maddi Bu
Later, the energy in the gallery shifted into full celebration mode, as drinks, immersive soundscapes, and a vibrant crowd turned the space of connection. The evening reached its high point when Maddi Bu, Parker’s wife, took over the DJ booth, infusing the gallery with rhythm and emotion well into the night.
The Ultra Experience by Vuse wasn’t just a product launch, it was a living, breathing statement about how technology and art can merge to create something truly personal. In the heart of Berlin, surrounded by creatives and visionaries, Vuse showed that the future of lifestyle tech is not only about innovation, it’s about identity.
