Last weekend, fashion priestess Diane Pernet presented the fourth edition of the A Shaded View On Fashion Film Festival (ASVOFF) at the Centre Pompidou. The program included short fashion films by young filmmakers and ambitious fashion designers, and to keep the viewers entertained between the prize announcements, there were music performances by Sullom Voe, Pam Hogg and Rossy de Palma who, all dressed up in sequins, sang memorable interpretations of Spanish lullabies at David Lynch’s recently opened club Silencio.
But everyone’s attention was set on patron and muse Daphne Guinness. Guinness, who was part of the jury, supports young film makers through her own production company and presented two feature films directed by Joseph Lally, in which she acted herself. Her interpretation of Jean Seberg in the film The murder of Jean Seberg was promising, which can not necessarily be said of the seductive model Michael Brager. No, good looks do not cover up bad acting. Also on the jury were notable members of the fashion and film industry, like designer Manish Arora, production designer Thérèse DePrez (Black Swan) and Chris Miller, Co-President at Flower Films (Donnie Darko).
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Within this nourishing environment for film amateurs, some promising ideas could be found: the film Is this real life? by Suzie Q and Leo Siboni for Mastori*Motwary mashed up Youtube classics with Lynch sensibilities, and won the “Young Talent” prize. The stunning costume created for the actress Vanessa Schreiber by the talented duo Mastori*Motwary completed the film’s challenging tightrope balance between eerie aesthetics and obvious jest. Other favourites from the winning films included Praise Brake by Eric Weidt (best soundtrack) that showcased an orgasmic fusion of religious music and fashion, and Onions Don’t Make Me Cry (best actor) by Bryan Adams for the mere presence of Danny Trejo! We do not really understand what kind of relation this short-film may have with fashion, but the self-effacing satire of the Machete star was convincing enough.
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The ASVOFF Grand Prize awarded by the network of theatre rooms MK2, went to the UK based music and fashion film-maker Elisha Smith-Levercock. Have a look at what happens when a female bodybuilder goes fashion:
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ASVOFF goes Tokyo, at Tabloid Gallery from October 19 to 22! For more infos, visit www.asvoff.jp
Photos by Morganistik