About Last Night: SLEEK x Cevin Parker

Surrounded by the natural landscape of Rummelsburg Bay in Berlin, last night, diners were whisked away by good atmosphere and even better company. SLEEK publisher Christian Bracht  worked with Berlin based artist Cevin Parker, hosting an interactive artistic workshop powered by the new IQOS ILUMA. Parker is known for his abstract paintings and constant reflection on his surroundings; it was easy to see the artist’s hand in the way the dinner was centered on giving guests the opportunity to discuss and connect. Sharing topics of concern and finding common strengths was the aim of the event: to understand each other’s thoughts, to formulate them, and let something common emerge – turning gray into something colorful. All three partners involved were inspired by one motto when generating the idea for the event: experience more together. Highlighted in the workshop, guests were able to expand their network, revealing that though everyone was there individually, they were still able to come together to create something for the community.

The event was hosted at the scenic Studio C. allowing guests to move between indoor and outdoor spaces, the venue was nestled by the water, and surrounded by greenery. Bringing together a variety of individuals including media representatives, creatives, and influencers, the dinner demonstrated the power of conversation, as the guests shared laughs throughout the evening.

In partnership with IQOS, the dinner highlighted the impact of connection, and how communication can push for innovation. In a Germany wide campaign ‘Together Do’, IQOS is creating valuable shared moments for the community. Guests were given the opportunity to try the IQOS ILUMA, a new product offering a unique tobacco experience. With three heaters to choose from, a new standard for smoke free tobacco is set. The IQOS ILUMA uses revolutionary technology, the SMARTCORE INDUCTION SYSTEM™, gently heating the brand’s specially developed tobacco instead of burning it. Compared to conventional cigarettes, this results in a reduction of the released pollutants by up to 95 percent. Another special highlight for users is that the IQOS ILUMA Holder no longer has to be cleaned. In addition, thanks to the lack of tobacco residue, the taste experience is particularly consistent.

In a constantly evolving world, any moment that gives the chance for reflection and connection is invaluable. Starting with a dinner, and building a sense of community, SLEEK looks toward the future, getting the conversation started.