Left: dress by Wunderkind, shoes by Aeyde Right: dress by Joseph, shoes by Kappa
Every year as summer emerges from the dark and depressing cave of winter, Sweden prepares for its most culturally significant holiday: Midsommar. Originally a pagan celebration, these days Midsommar is an excuse for Swedes to revisit the customs and traditions of their ancestors. Every aspect of the day has some sort of historic significance, from the flower-covered Maypole to the ethereal white ensembles.
Though it’s celebrated in various locales around the world, a Swedish Midsommar is truly unlike anything else. This year, Sleek is teaming up with Absolut Vodka to show our readers how to celebrate Midsommar like a real Swede. As we count down the days until this year’s event on 24 June, we’ll cover all the basics including what to wear.
Dress by Jil Sander
Despite today’s nationwide dedication towards wearing black, Midsommar in Sweden is the one day of the year when a breezy white outfit is the only way to go. In fact, walk around a Midsommar celebration in anything but white and you’re bound to stick out like a sore thumb. Can’t seem to find anything to wear? Scroll through the exclusive fashion editorial below for a little inspiration on how to stand out from the masses while still sticking to the strict dress code this Midsommar.
Left: dress by Lala Berlin. Right: dress by Wunderkind, shoes by Kappa
Left: dress by Dumitrascu, shoes by Aeyde Right: dress by Pringle of Scotland, shoes by Aeyde
Left: Dress by Céline Right: turtleneck by UNIQLO, skirt by Joseph, shoes by Aeyde
Dress on model by Céline, dress on floor by Vivetta, bag by Lala Berlin, shoes by Céline
For even more from our Absolut guide to Sweden’s biggest holiday, grab a cocktail shaker and test out one of our must-try Midsommar cocktails, gather your closest friends and find out the best parks in Berlin to celebrate this year or follow along with our tutorial on how to make the perfect flower crown.
For more information please visit absolut.com