Image Courtesy of Daily Paper and Adidas.
The inner children of the three founders of Daily Paper are racing through the football pitch with the latest Ajax Amsterdam jersey in collaboration with Adidas. As fans of the football club, Daily Paper have worked with Adidas for a third time to create a jersey which incorporates the Amsterdam flag as a vertical stripe on the shirt ahead of Ajax Amsterdam’s first Champions League match. Gold is the dominant colour on the jersey, symbolising Amsterdam’s golden generation of football. To kick through the streets of Amsterdam, the kit comes with matching gold socks and black shorts with white stripes.
Images Courtesy of Daily Paper and Adidas.
The jersey is made to attack the opposite team with a pride for its own city; just like Ajax’s style of play. Cherishing Amsterdam’s football culture, the design showcases the most famous “Pleintjes” (football pitches) in form of watermarks on the jersey. The campaign represents the stars of Amsterdam’s football culture past, present and future; from current Ajax players Naci Ünüvar and Kenneth Taylor to former Ajax players Gregory van der Wiel and Richard Witschge. A celebration of culture, Daily Paper x Adidas is a collaboration that serves as an embodiment of confidence, resilience and courage.