Alex Dellal

 

“I’m presenting the work of Alex Hoda in Berlin because I want people seriously interested in art to see and get to know about it. Elsewhere, art events are all about celebrities, but in Berlin it is really about the art”, says Alex Dellal of 20 Hoxton Square Projects on his reasons for making an appearance on the Berlin Gallery Weekend exhibition schedule. It might seem odd to hear these words coming from someone who is probably better known for his high-society credentials than his work as gallerist, but he’s obviously sufficiently savvy to want to build his artists’ careers on something more substantial than a social network. Few people in Berlin know that he’s actually the owner of one of Mitte’s most beautiful buildings, the former ironmongers on Wallstraße (a fitting location for Hoda’s bronze sculptures and which housed Elizabeth Peyton’s show at last year’s Gallery Weekend). Dellal purchased it four years ago and eventually plans to install apartments and maybe a project space open to collaboration with the local scene. But he doesn’t feel the need to rush things, and as the Berlin real estate market is in his favour anyway, the building is still unrenovated. Since this is becoming an increasingly rare sight these days, we certainly hope it’ll stay in this rather beautiful state, a little longer. We’ll be seeing Dellal again at the next Berlin Gallery Weekend at the latest. After all, he says that it has become one of his favourites dates on the international art calendar.