Ham Yard Hotel in Soho
With this year’s new live section dedicated to ambitious participatory works, Frieze Art Fair in London continues its tradition of being more than just a place to buy and sell art. The large majority of visitors will enjoy the booths but also the Frieze’s various side programmes such as Projects, with specially commissioned works by Jerome Bel, Cerith Wyn Evans and Tobias Madison among others. But not to worry: those looking to to actually buy art can expect the 115 exhibitors, including the well-known blue chip galleries, to present innovative and exciting contemporary positions.
Those looking to simply rest their weary feet after a long day at the fair will be excited to discover the newly-opened Ham Yard Hotel in Soho. Not only is it well-located, within walking distance from the fair’s site in Regent’s Park, its courtyard also features a specially commissioned large-scale bronze sculpture by Turner Prize winner Tony Cragg.
Housed in a modern building by architectural design firm Woods Bagot, the hotel has 91 bedrooms and suites – each individually designed by owner and interior designer kit Kemp. A visit to the hotel’s own Soholistic Spa will reju any tired fair visitor. Ham Yard’s other amenities include a 190 seat theatre, a bar and a restaurant, a roof garden and an original 1950s bowling alley – making it even harder to head back to the fair.
Ham Yard Hotel. 1 Ham Yard, Soho, London W1D 7DT
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