Photography by Juergen Teller. Image Courtesy of Belvedere.
Exuding authenticity and feelings of freedom, the new Belvedere campaign shows how life looks when the cameras are not rolling. With Daniel Craig as the main character and an underlying track from Rita Ora and Giggs, Craig is playfully finding his way through Paris while dancing. Finally arriving at the Belvedere bar, the actor wants to take a sip but gets interrupted by Waiti shouting “Cut!”, bringing us back to reality.