It’s summer again. And what does that mean? That there will be another busy, exciting, colorful fashion week in Berlin. To kick off these four days, we hosted a summer cocktail together with YOOX at the beautiful Pamela in the heart of Berlin.
From the moment guests arrived, it was clear this was going to be a special evening. Refreshing drinks, signature cocktails, and authentic Italian specialties set the tone, while Pamela’s elegant space with its elegant Italian charm made it easy to forget we were in Berlin. For one evening, the city truly felt like a well-deserved break from the hustle, and the stress of daily life.
The rooms of Pamela were filled with an incredible mix of personal style, with guests bringing their own unique take on fashion. Some familiar faces, actors and creators SLEEK worked with, were dressed in curated YOOX looks. Whether it was Julia in an autumn red mini dress or Ipek Öncel in a shiny dark brown Tom Ford skirt, you can find a few of their Get Ready With Me videos on our social media channels.
Besides the amazing DJ’s another highlight of the evening was our live calligraphy station, where guests personalized YOOX bandanas and took home a lasting reminder of a beautiful night. Everywhere you looked, people were smiling, talking, and enjoying the moment, creating the kind of atmosphere that made the entire evening feel effortless and memorable.
Thank you to everyone for being part of such a special night. Special thanks also to YOOX and to Pamela. We are so happy you celebrated with us and can’t wait to see you again soon.
All Photography by Lara Schless.