Image Courtesy of BIRKENSTOCK.
With a long tradition in shoe-making and a rich heritage, BIRKENSTOCK has evolved from a family-run shoemaker workshop to become a staple in streetwear – the purpose of enabling walking as nature intended remains unchanged. To celebrate its commitment to high quality and timeless design, the ZÜRICH and the iconic ARIZONA and BOSTON sandals are reimagined in a suede style. Translating the models and the original BIRKENSTOCK footbed into a contemporary street-inspired context, the soft texture and rich aesthetic of suede are combined to mark a new era.
Image Courtesy of BIRKENSTOCK.
Image Courtesy of BIRKENSTOCK.
The ZÜRICH sandal has been experiencing a renaissance, having a comeback in the past year to become a statement of style. Inaugurated in 1964, it was the second sandal ever designed by Karl Birkenstock featuring a built-in original BIRKENSTOCK footbed that revolutionized the brand’s perception of footwear to this day. With the two superstars BOSTON and ARIZONA by its side, the trio reimagined in the velvety yet durable material suede perfectly blends BIRKENSTOCK values of trusted craftsmanship and authenticity.
Image Courtesy of BIRKENSTOCK.
Image Courtesy of BIRKENSTOCK.
Highlighting BIRKENSTOCK’s core ethics, the BIRKENSTOCK Suede campaign embraces individuality. Set in the rocky seaside neighborhood Malmosque in Marseille, the protagonists embody their unique style without any reservation. Their authentic style is characterized by encompassing both time and geography, aligning with BIRKENSTOCK’S commitment to originality and self-expression mixed with the brand’s rich heritage.