Over the past couple of weeks, we have been pleased to show the Hugo Boss teaser trailers for their new and exclusive video for BOSS Womenswear, that will be unveiled at New York Fashion Week on February 12th via live stream. Now, in a Hugo Boss exclusive, we are pleased to show you the full video in all its glory.
Created by Dutch fashion photography icons, Inez van Lamsweerde and Vinoodh Matadin, the video launches the new collection in the setting of an architectural icon, “Glass House” by Phillip Johnson. Femininity with discipline, the soft and the sharp, the “Glass House” was a perfect backdrop, with top model Edie Campbell leading you through this journey of juxtapositions. “To me the BOSS DNA feels really disciplined”, Boss Womenswear Artistic Director, Jason Wu states, looking no further than the Hugo Boss headquarters in Metzingen for inspiration for the new collection. Steel and glass architecture mirrored with beautiful landscapes, the sharp with the soft: architecture meets nature meets fashion.