Image Courtesy of Chanel.
It was in 1924 that somewhere in Paris – perhaps, for the sake of this particular story, in a smoke-filled wine bar doused in the amber glow of polished lamps – a woman with a radical and bold vision said: ‘If you’re sad, if you have love pains, put on makeup, put on lipstick, and attack.’ This woman was Coco Chanel. And naturally, the lipstick that the French designer referred to wasn’t just any lipstick – it was the 31 LE ROUGE. Like a lover’s kiss, it melts gently on your lips and fulfils all your desires. An accomplice rather than a mere accessory, 31 LE ROUGE lives in every woman’s purse, ready for any and every occasion.
Image Courtesy of Chanel.
Enclosed within a refillable glass case – which has been faceted to resemble the many mirrors that line the famous Rue Cambon staircase in Paris – 31 LE ROUGE has become a tribute to the birthplace of CHANEL. The lipstick inside is infused with CHANEL heritage and colour expertise. Pigment by pigment, the brand’s Makeup Creation Studio has crafted twelve shades of red with an intensely luminous satin finish. A brand that began with the little black dress and tweed suits has grown into a multifaceted portrait of the modern woman. And like the little black dress, CHANEL’s 31 LE ROUGE has become a symbol of a new vision of beauty.
As featured in SLEEK 78 – BLISS. Available in print and digital here.