Peggy Gou. Image Courtesy of MCM.
Over the weekend, MCM welcomed the return of Coachella with a star-filled line up for their event LUMEN. Hosted at the “MCM House,” Peggy Gou provided the perfect electronic sounds for the night’s celebrations. In addition to the tasteful sounds, the Munich-based luxury label also offered an immersive experience through a DJ-booth with a Metaverse inspired dance floor that was brought to life through projection mapping and special effects. They also had a mobile Scent Bar installation, where guests could try samples of MCM’s signature eau de parfum.
The event gathered international (and very fashionable) VIP guests, with the likes of Iann Dior, Anitta, Kevin Woo, Sabrina Carpenter and Emma Chamberlain joining MCM and Peggy Gou for a night to remember.
