Courtesy of Reference Studios
From micro bags, to teacup poodles, to tiny houses, the public is obsessed with all things tiny. If you’ve spent any time on Instagram, you’ve likely stumbled across the platform’s tiniest Japanese influencer, 8 year old Coco — better known as @coco_pinkprincess to her 700k followers. The pint-sized Harajuku-native heads up Korean eyewear label Gentle Monster’s first ever kids collection campaign, taking us into the digital dreamscapes of visual artist Louca Mastro.
While the Seoul-based brand is no stranger to creating trippy worlds to showcase their new releases, such as Frederik Heyman’s dystopian vision for the “13” collection, Mastro’s campaign takes the inaugural children’s collection to a more idyllic place. The futuristic cat eye frames and oversized shades are set against backdrops of fluffy animals, alien landscapes and lush gardens. Still, there is an element of the uncanny as the Brussels-based visual artist digitally clones Coco, calling up visions of the twins from The Shining (but made fashion).
The 6-part collection features shrunken down models of Gentle Monster’s adult favourites like the edgy ‘Peggy’ and the oversized ‘Eastmoon’. The collection is available online, but as the models range from $180-280, we assume they are reserved only for very good girls and boys.
Check out the otherworldly shots below:
All photos courtesy of Reference Studios.