CYBEX Opens Its First German Flagship Store in Berlin

Berlin, December 4 – Premium lifestyle and design brand CYBEX has opened its first German flagship store in Berlin, marking an important milestone for the company. Located at the iconic Kurfürstendamm 62, the store showcases the brand’s full product universe across 432 square meters in an architecturally striking environment where modern design, family lifestyle, and urban energy seamlessly come together.

The new space reflects the core values that define CYBEX worldwide: clean aesthetics, the highest safety standards, and smart functionality. Soft natural tones, sculptural shapes, and clear lines create a timeless atmosphere inspired by Berlin’s creative spirit. “Berlin has always been a city of creativity, individuality, and bold expression — values deeply connected with our brand,” says CYBEX founder Martin Pos. “Opening a flagship store here, in such an iconic location, is both an honor and a strong statement of our German heritage and our commitment to design and innovation.”

Founded in Germany in 2005, CYBEX has grown into an international brand present in more than 100 countries. Known for its innovative strollers, car seats, baby carriers, and Home & Living products, the company aims to rethink modern parenthood through the fusion of safety, style, and functionality. With the opening in Berlin, CYBEX symbolically returns to its roots — to the country where its success story began.

The store is housed in a heritage-listed building from 1904, where original architectural details such as herringbone parquet and gilded ceiling fragments have been carefully preserved. Inside, minimalist design meets playful pop-art-inspired accents, echoing the artistic soul of the city. Visitors can explore the complete CYBEX portfolio, including exclusive designer collaborations with Jeremy Scott and limited-edition fashion collections.

To celebrate the opening, CYBEX hosted a stylish cocktail event featuring DJ sets by SENU and Charrisla as well as a live performance by Ronis Goliath. Among the guests were well-known personalities such as Toni Garrn, Lena Gercke, Tom Beck, Alec Völkel, Felix Stein, Nina Ensmann, Christian Wackert, and Wilson Gonzalez Ochsenknecht, who joined designers, creatives, and members of the Berlin community to mark this important moment for the brand.

With the Berlin store, CYBEX expands its global footprint, joining flagship locations in Prague, Tokyo, Amsterdam, Paris, and most recently New York City, where a new flagship store opened on November 13th. The new Berlin space not only strengthens the brand’s international presence but also underscores its German heritage and its commitment to design-driven innovation.