David Bowie shaped the 1970s, Freddie Mercury the 1980s, the 90s were under the lead of Kurt Cobain, and everything since 2010 has been shaped by no other than creative hybrid and style icon Stefani Joanne Angelina Germanotta, known under the artist name Lady Gaga. From culture-shaping number one albums to winning an Oscar for her outstanding acting, Gaga’s done it all. She is an artist in all her versatility, she does it all from hyper pop to romantic jazz with no other than musical legend Tony Benett. Her extravagant outfits, from the recording academy awards to the met gala, show that she not only understands luxury, she is it. For her latest collaboration, Gaga teamed up with no other than the iconic champagne brand Dom Pérignon. From the 18th until the 30th of October fans can step a little closer into the world of their idol by visiting the op up installation “Enter The Queendom”, in Berlin’s iconic department store KaDeWe.
Photography by Nick Knight
The journey starts outside the department store with an 8-meter tall video installation and stepping into the elevator after, which is in true Gaga fashion coloured in pink and plays her unique sound.
Stepping out the elevator, the pop-up installation in cooperation with the champagne brand is located in KaDeWe’s world-famous food department “Die Sechste”. On this floor, you can observe the very heart of the collaboration, which is the film “The Queendom”, created by no other than fashion photographer and SHOWstudio founder Nick Knight.
Photography by Nick Knight
Besides the film, the visitors can see a stunning limited sculpture of the Vintage 2010 and Rose 2006 by Dom-Pérignon, signed by Lady Gaga. This sculpture is the visual symbol of the collaboration of two cultural legends. All proceeds from the sculpture are being donated to the “Born This Way Foundation”, which is Gaga’s own charity organisation, focussing on the wellbeing of young people.
Photography by Nick Knight
The final highlight of this unique experience is the masterclass table, which has space for six possible guests every night at 6:30pm, to welcome them to a journey into the iconic world of the champagne brand. With an adequate meal, the brad will serve a glass of Dom Pérignon Vintage 2010 and Rosé 200. Register for this unique dinner experience here.