Images Courtesy of APROPOS Store and ERL
Eli Russell Linnetz is a creative like no other. His work spans from directing Kayne West’s “Fade” music video, to designing the set for Gaga’s Enigma tour, to doing graphic design for Comme des Garçons, to being the photographer to take all the Kardashian-West family photos. His resume – wonderfully – seems to be never-ending. And now, the photographer/music producer/director can now add ‘Fashion Designer’ to his list of talents.
For the opening of Dover Street Market in Linnetz’s hometown of Los Angeles back in November 2018, the artist was asked by Adrain Joffe, owner of the store, to design a limited-edition collection. Designed under his label ERL, Linnetz designs reflect the soul of California’s Youth Culture by combining nostalgic 90s references with Venice Beach skaters. With the first collection selling out in minutes, ERL was instantly marked as one of L.A’s hottest labels.
All Images Courtesy of APROPOS Store and ERL
For his new SS22 collection, Linnetz explores the aesthetics of American prom culture, football culture and country music through the lens of a playful, liberated 70s aesthetic. The collection, available to shop in APROPOS Store, includes patchwork denim, floral shirts, vinyl bomber jackets, elegant satin suits as well as a super playful My-Little-Pony-esque two-piece jacket and trouser set.
Images Courtesy of APROPOS Store and ERL.
ERL’s new collection is available to purchase in-store and online at APROPOS Store.