With fashion week just around the corner, it is time to reminiscence on the highs and lows of seasons past. And what better way to do that than open your diary and look up those runway pics, the backstage photos and instagrams of party folk misbehaving. Oh wait, you don’t keep a diary, do you?
Meet the Berlin Fashionweek Photodiary – if you don’t know it yet, that is – now in its third edition, offering intimate insights and glimpses to the goings on in, around, behind and away from the Mercedes-Benz Fashion Week tent. The diary brings together analogue photography by seven photographers each providing their own takes on what the fashion circus is all about. Deepening the look behind the façade, nine different writers share their musings on the events in a personal voice you won’t always find in newsy publications.
Since 2009, photographer Marc Schuhmann and creative director Joern Toellner have been documenting the Berlin Fashion Week in this very special way: “There are enough perfect pictures of fashion shows. I’m interested in the special moments; the look in the eyes of a model just before she steps out onto the runway” says Marc Schuhmann. The book is a collectible limited edition of 400, beautifully bound in embossed valour. Go get your copy, for example at the Lala Berlin store, where you can also view some of the photographs from the book displayed on the boutique’s walls. No better way to prep for Fashion Week.