G-STAR RAW SS14. Photo © Phil Hale
G-Star Raw will be turning heads once again with their unexpected combination of models for the SS14 campaign, with an unlikely pairing being plastered all around town. Supermodel Lily Cole and chess champion Magnus Carlsen are the faces of this new collection, that stands for ambition and authenticity.
Whilst this may look like an odd pairing on first glance, Cole and Carlsen have more in common than meets the eye. Both have had undeniable success at a very young age, with Carlsen becoming grandmaster at the age of 13 and World Chess Champion at 23, and Cole gracing the cover of British Vogue at the age of 16. It is this passion for success and achievement that makes them the perfect faces of G-Star Raw.