Photo Courtesy of Highsnobiety
Culture is the bubble we live in. It is an accumulation of things that shape us, inspire us, and what gets us through the toughest times. Culture is shaped by a variety of factors and brands, and one of the pioneers in this field is the creative brand and agency Highsnobiety. The platform does not follow culture, it aims to shape it. Taking up on the latest trends, they look into the future, influenced by the DNA of sub and counter-culture. For their latest experience, Highsnobiety has partnered with Zurich Airport to launch GATEZERO, a forward-facing and experimental luxury concept store that rewrites the rules of travel retail.
Photo Courtesy of Highsnobiety
Photo Courtesy of Highsnobiety
Photo Courtesy of Highsnobiety
Celebrating a new age of airport shopping, GATEZERO will be open for 6 months, offering a curated range of over 15 international brands, ranging from ready-to-wear, shoes, watches, jewellery, accessories and beauty. Stepping into the store feels like stepping into the world created by Highsnobiety, a universe without barriers. Customers can find unique pieces by brands like Acne Studios, Balenciaga, Comme des Garçons, Gucci or Saint Laurent. As a highlight, there will be limited-edition releases as well as exclusive pieces from Highsnobiety’s private label. Interpreting Highsnobiety’s vision is renowned design agency Brinkworth who has collaborated on the design of the store – creating a rare space that encapsulates a spirit over a particular style.
Photo Courtesy of Highsnobiety Private Label
David Fischer, the founder and CEO of Highsnobiety states: “we always like to show up in unexpected ways and in unexpected places to push boundaries and drive innovation. With GATEZERO, we are focusing on the new generation of luxury consumers. Contemporary luxury is inspiring and inclusive – both in terms of product selection but also target groups. Together with Zurich Airport, we want to create an innovative shopping experience that reflects precisely these values.” Sharing the excitement on the joint project, Zurich Airport looks forward to setting new standards of airport shopping and targeting modern luxury customers.
In order to find out more, please visit Highsnobiety.com or make Zurich airport your next destination.