When the equivalent of three football pitches of rock collapses in front of our eyes in a gigantic 3D illusion, the effect is nothing short of spectacular. The Genesis Motors‘ marketing department created the effect to announce the brand’s commercial launch in the European market.
Designed by the Korean company Hyundai, the Genesis luxury car brand was launched in the US and Korea at the end of 2016. There are already several models but beyond its cars themselves, it is through its customer service that the brand wants to stand out and that was highlighted with this projection.
A huge mountain screen measuring 275 by 180 metres was illuminated near Lauterbrunnen, in the Swiss Alps. The mountain wall collapses as an illusion to give a glimpse of the new Genesis car, but above all to reveal Genesis’ promise to its customers: “respect for everyone”, “redefining luxury automotive”. This sensationalism created the expected effect as the Youtube video of the event uploaded by Genesis Europe had almost half a million views in the first week.
But what does Genesis promise with such an announcement?
The brand wants to differentiate itself with a revolutionary customer service through the “Genesis difference”. Whether online or in the new showrooms created in the UK, Germany or Switzerland, customers will be able to enjoy total price transparency, test drive proposals directly from home, and personal assistants. The idea is to create a revolutionary customer service to safeguard the customer’s most precious asset: his time.
As you can see, Genesis is coming to Europe with great fanfare. Don’t wait any longer to call the Genesis personal assistant and ask for a test drive from your home to thumb your nose at our time famine.