Getting Ready at the PUMA Speedcat Styling Lounge

Photography by Rachel Israela.

It has been a bustling week in Berlin, filled with countless shows as part of the fashion week schedule. As usual, the fashion elite occupied the front rows, but this time, everyone sported the PUMA Speedcat sneaker. Originating from racing culture, the PUMA Speedcat has been synonymous with speed, precision, and unparalleled performance for over 25 years. Now, it has taken to the streets of fashion capitals

To make fashion week less hectic, PUMA set up a styling lounge at Platte Berlin, where they styled their selected talents. Here, attendees could choose pieces from Berlin’s rising designers to wear to the most sought-after shows, including LUEDER and Namilia.

Photography by Rachel Israela.

Photography by Rachel Israela.

To navigate between shows, PUMA organized a unique mode of transportation that embodied the spirit of the Speedcat sneaker. With an e-motocross bike, attendees literally raced through Berlin, making sure everyone was on time.

For this special launch, PUMA is inviting everyone to celebrate with them. With the purchase of each Speedcat, you have the chance to win an e-motocross bike. To participate in the raffle, you have to post your own individual style on your instagram story while incorporating the new Speedcat sneaker and tagging puma.de. Find out more here.

Photography by Rachel Israela.

CREDITS

Photography: Rachel Israela
Creative Production: Claude Gerber, Kaya Wolfinger
Production Assistant: Baptiste Lamotte