Images courtesy of Adidas
Berlin’s go-to Adidas concept store, No74, returns with a complete new look thanks to Berlin-based duo Haw-lin Services. Created in collaboration with Geckeler Michels and Schroeder Rauch, the new layout combines clean displays with floating linear lighting to create a minimalist space that places focus where it really matters – the clothes and kicks.
Located in the heart of Berlin’s best neighbourhood for fashion and culture, the Mitte shop is adidas’ first select store in the world. Housing an impressive selection of exclusive footwear, apparel and accessories, this Torstraße boutique is your go-to for coveted collaborations with Kanye West, Pharrell Williams, Raf Simons and Stella McCartney.
Visit No74’s website for more information on its renovated Torstrasse 74 space