Prada Menswear Spring Summer 2022 Campaign Featuring Tom Holland. Photographed by David Sims. Image Courtesy of Prada.
A sensual exploration of the intimate relationship between garments and their wearer, the most recent campaign for Prada’s Spring Summer collection by Miuccia Prada and Raf Simons offers an insight into the intricacies of fashion. Tom Holland, an illustrious actor synonymous with the Spiderman franchise, is the face of this campaign and in doing so, Prada has re-contextualised Holland as he becomes the ‘‘embodiment of today’s Prada man”.
Prada Menswear Spring Summer 2022 Campaign Featuring Tom Holland. Photographed by David Sims. Image Courtesy of Prada.
Prada Menswear Spring Summer 2022 Campaign Featuring Tom Holland. Photographed by David Sims. Image Courtesy of Prada.
Celebrating the beauty of everyday moments, David Sims carefully captures gestures and actions in such a way that immortalises them, making the entirety of the campaign feel so intimate and raw. Throughout the campaign, in both the still imagery and the short moving image pieces, Holland is caught in the act of dressing and undressing, with the viewer’s focus often turning to the small intricacies of dressing oneself. The act of unfastening the buttons of a blue knitted pullover, of tightening a black leather belt, of arranging the collar of a single-breasted jacket, are all moments – gentle and real moments – that Prada finds beauty in. Combining the physical with the metaphysical, In The Mood For Prada offers an emotional exploration of clothing through the humanity of Tom Holland.