Jeremy Scott gets Smart

Designer Jeremy Scott and the smart fortwo electric drive has produced a winsome new smart fortwo model. The unique smart forjeremy has wings – a familiar trademark of the American star designer. The wings light up like igniting rockets to form playful and, not to mention, very cool rear lights. The smart forjeremy showcar, which will be launched next year as a limited special edition, was unveiled on the eve of the LA Auto Show at Jim Henson Studios in Los Angeles, with music provided by the artist M.I.A..

“We were totally enthusiastic about the first sketches that Jeremy presented to us”, said Dr. Annette Winkler, Head of smart, during the world premiere. “In their respective disciplines, both the fashion designer Jeremy Scott and the smart brand are pioneering trendsetters, venturing into uncharted territories and challenging the status quo.” The cooperation itself was out of the ordinary, smart being the first car brand to permit a fashion designer to make changes to the vehicle’s body. As Head of Mercedes-Benz and smart design Gorden Wagener explains: “This was quite a challenge, because it was not just a case of creating a showcar, but rather of creating a near-series study with the potential for licensing it for road use in the future.”

But what is it with Scott and his wings? “For me, wings mean freedom, a sense of weightlessness. Because of this, I definitely wanted to have them for the smart electric drive in order to convey the way it frees the environment of noxious emissions and symbolises the new lightness of mobility”, said Scott. The smart forjeremy is based on the current production version of the smart fortwo electric drive. With its 55 kW electric motor the smart fortwo electric drive accelerates from 0 – 60 km/h in 4.8 seconds, and with a maximum speed of 125 km/h driving pleasure is also guaranteed on urban motorways. The 17.6 kWh lithium-ion battery enables the urban two-seater to travel approximately 145 kilometres in city traffic without producing any local emissions.