Lynda Benglis by Juergen Teller.
LOEWE presents the Pre-fall 22 campaign: a blunt document of an extended creative community, lensed by Juergen Teller, with his unapologetic gaze and sense of humour. The result is a kaleidoscope of different characters from the likes of Welsh actor Anthony Hopkins, Saudi Arabian musician Alewya, Japanese Paralympic athlete Maya Nakanishi and American sculptor Lynda Benglis, who come together to celebrate the spirit of LOEWE. Once again, Teller’s direct and playful approach gives a pulsating tangibility to the prismatic identity of LOEWE.
While Kaia Gerber appears in a foam-filled bathtub in the middle of the street, with the Amazona 16 Square bag in hand, Caroline Polachek sits in a pink beauty parlour under a hairdryer, the Large Flamenco Clutch bag in her lap. The playfulness of the portraits highlights the spirit of each character while encapsulating the energetic ethos of the LOEWE Pre-fall collection: a collection that sees bold colours, wild textures and athletic shapes manifest themselves in a number of styles, from decisive outerwear to new iterations of the iconic LOEWE bags.
