Love Is All by Cartier

Emotions originate from two poles: love and fear. Gravitated into different directions, they determine the basis of our feelings, the way emotions evaluate. This sentiment not only inspired Marina’s 2018 comeback album Love and Fear but also pushed us into actively pursuing the bright side of those two poles. Love is at the core of jewellery craftsmanship, it creates bonds and wraps lovers in wedding rings. To honour this sentiment, Cartier celebrates the beauty of love with its LOVE IS ALL campaign.

Via its creative execution, this new campaign pays tribute to the Maison’s values: universal and timeless love, shared experiences, beauty and intensity. To bring this campaign to life, Cartier features an extraordinary cast to communicate its message, consisting of the brand’s creative friends, such as Troye Sivan, Willow Smith and Maisie Williams.

“This campaign marks a unique opportunity to speak further on love and the connections that bring us all together. As we celebrate the festive season, it also reflects the desire to come together again, like the friends of the Maison do, to form our own family”, says Arnaud Carrez, Senior Vice President, Chief Marketing Officer.

Authentic celebration and endless love for everyone from any background are the most important and after all the turmoil of the past two years, exactly what we need. 

To find out more, please visit cartier.com.