Image Courtesy of Franziska Krug for Getty Images.
At this year’s OMR Festival in Hamburg, where creativity and technology converged in captivating ways, Berlin-based artist Cevin Parker took center stage with Vuse for an unforgettable collaboration. Hosted by SLEEK’s Christian Bracht, the talk, Make it Yours – Personalisation as a Marketing Tool, offered a deep dive into authenticity, artistry, and the transformative potential of 3D printing.
Cevin Parker has carved out a space in the art world with his tactile, expressive works that demand to be experienced, not just seen. His creations, marked by intricate structure and considered materiality, invite viewers into a multi-sensory journey, making him an ideal creative partner for Vuse.
Image Courtesy of Franziska Krug for Getty Images.
During the talk, Cevin shared how he translated his unique visual language into the design of a 3D-printed Vuse Ultra case. Every curve, texture, and hue was the result of meticulous artistic exploration, transforming personalisation into something tangible and deeply sincere. “It’s about embedding a sense of self into something functional,” he said. “Through 3D printing, the design isn’t just visual, it’s something you can hold, feel, and connect with.”
Christian Bracht echoed this sentiment, emphasizing the importance of artistic freedom in brand collaborations. “When brands allow artists to stay true to themselves, the results are richer and more authentic,” he noted.
Image Courtesy of Franziska Krug for Getty Images.
Behind the scenes, Cevin exuded a cool, laid-back charm. Before stepping on stage, he confessed a slight nervousness but mostly excitement. In true Parker style, he revealed his preference for panel talks over solo ones and a cozy sweater over his chic shirt, small moments that underscored the authenticity he brings to everything he does.
Image Courtesy of Franziska Krug for Getty Images.
The Vuse x Cevin Parker case is a pioneering piece that bridges fine art and product design, a testament to Vuse’s momentum in the creative sphere. For the OMR audience, the message was clear: true personalisation isn’t just about stamping your name on a product; it’s about infusing it with your identity, your story, and your essence.
As the session concluded, the room buzzed with inspiration, leaving everyone to ponder: What does it mean to truly make something your own?