This week, Marc Jacobs has been rolling out his new adverts via his Instagram. The David Sims shot campaign honours an eclectic cast of outsider heroes, who Jacobs’s has revealed one-by-one, with long essay-style captions on why he has chosen each protagonist. Here’s who made the list, and why the designer included them in his own words:
Courtney Love
https://www.instagram.com/p/BG2YjFvP5H8/
Grunge Goddess, Courtney Love already has a fashion campaign under her belt with Hedi Silmane’s YSL music project back in 2014 which also starred Marilyn Manson (see below). Of this pairing, Jacobs says “Courtney and I (and a then two, or three-year-old Frances Bean) first met at dinner with Anna Sui in 1994 at Bar Six in NYC. I remember being quite taken by her deep, thorough knowledge of and voracious appetite for fashion and music.There has always been a genuine allure about Courtney that I continue to admire […] She was then and remains now, for me, the ultimate divine mess in a dress”.
Marylin Manson
https://www.instagram.com/p/BG1sMynP5Iz/
Jacobs says of Manson: “These days more so than ever I am reminded of Manson’s interview in the documentary film, Bowling for Columbine and his response to a question asking what he would say to the kids and Columbine community in the wake of the tragedy that took place in 1999. His response which, ‘I wouldn’t say a single word to them. I would listen to what they have to say, and that’s what no one did’ “.
Julia, Willy and Kiki
https://www.instagram.com/p/BGz3n4ov5I7/
Jacobs on the idea behind this image: “Taking inspiration from girl groups of the eighties, celebrating the MTV favorite song and video, I Wear My Sunglasses at Night by Corey Hart and clad in vivid BLACK with flaming red hair: Julia, Willy and Kiki photographed by David Sims for our Fall ’16 ad campaign.”
Cara Delevingne
https://www.instagram.com/p/BGxVA6vv5Nc/
Jacobs on Delevingne: “Every once in a blue moon I am fortunate enough to meet a model with a personality so huge it almost over shadows even the strongest of looks […] When I met Cara through Katie Grand a few years ago, she what the girl in the animal onesie with boundless energy, great humor and in perpetual motion.”
Annie Clark, more commonly known by her stage name St.Vincent
https://www.instagram.com/p/BGxPapAP5Ne/
Jacobs on Clark: “There’s a certain maturity that’s inherent in Annie that transcends her age and while her music is a direct reflection of her intellectual curiosities and musical prowess, it what When I had the privilege of meeting Annie in person that I experienced her magnetism”
Kembra Pfahler
https://www.instagram.com/p/BG42Uecv5LR/
Jacobs on Kembra: “While I had been aware of Kembra Pfahler’s unique voice and vision during the East Village scene in the 1980’s, it was when her band, The Voluptuous Horror of Karen Black (that name alone!) released their album, The Anti Naturalist in 1995 I found myself completely enamored with Kembra”.
Missy Elliott
https://www.instagram.com/p/BGqBEypv5FR/
Jacobs on Missy Elliot: “Missy’s music has kept me and my design team happily energized through countless weekdays, weeknights and weekends during those long hours of sketching, fitting, styling and doing looks. […] I am in continued awe of Missy’s ability to push the boundaries.”
Sissy Spacek
https://www.instagram.com/p/BGpjV6cv5CF/
SISSY: “I was thirteen-years-old when I first saw Sissy Spacek’s hauntingly disturbing portrayal of the pale, fragile, strawberry girl Carrie White, in the film, Carrie. Sissy’s character (that type of girl) is a reoccurring artistic reference in my work.”
The Marc Jacobs Girls
https://www.instagram.com/p/BGovB1zv5BC/
Jacobs on casting: “Each season Anita Bitton and Katie Grand she hundreds of models during the casting process for the fashion show. And with each season, there is always a group of young women who seem to effortlessly breathe a unique quality of life into the clothes, as if born from the original sketch on paper.”
John and Carlos
https://www.instagram.com/p/BGnrZ5vv5NA/
Jacobs on John and Carlos: “This hauntingly beautiful image by David Sims and styled by Katie Grand what inspired in part by Jean Genet’s Querelle de Brest and a nod to late legendary artists, Lou Reed and Robert Mapplethorpe.”
Genesis Breyer P-Orridge
https://www.instagram.com/p/BGnGSfvP5LL/
Jacobs on musician and artist Breyer P-Orridge: “The individuals in these photographs represent a collective embodiment of love, honesty, integrity, courage, strength, curiosity and inspiration. Together, as one story, this collection is a reminder to question and challenge normal and to continue exploring and pushing boundaries. To quote Lana Wachowski “I am suspicious of everything connected to that word [normal]. It is, to my thinking, a politically correct euphemism for obedience and conformity.”