Although Marcelo Burlon was all over town at the last Berlin fashion week, he claims he didn’t come here for fashion. In fact, he came to live out his love for music and DJ at such diverse locations as the Soto store, King Size Bar and Soho House. “Berlin to me is not the place to discover new designers, it’s not about fashion at all. I have friends here, I love the city’s attitude and atmosphere, the street culture. Living here would suit my lifestyle extremely well – but I could never make a living here, there are no clients.” One of Europe’s most important communicators in fashion, Burlon has worked with all major high fashion brands, and doesn’t see a market for them here: “If you can afford these brands, you don’t go shopping for them in Berlin. In fact, I’ve found something positive about this: I can still get all the pieces from my favourite designers when they are long sold out elsewhere. Which says a lot about the situation.” Burlon is based in Milan but can be found working all over the world. Upcoming projects include a photo shoot for GQ Mexico (he’s with Artlist Paris), DJing in Ibiza and in San Francisco with Devendra Banhart, throwing a party in New York, creating music for runway shows, curating for the Lane Crawford stores in Bejing and Shanghai, directing a video for Fiat 500 by Gucci… Here’s hoping he’ll have a reason to come and work in Berlin some day.