As one of London’s most exciting new designers, Molly Goddard has come a long way since graduating from Central Saint Martins in 2012. She has already shown five seasons of her magical collections during London Fashion Week, making her the go-to girl for ultra-feminine designs. Here are five reasons why she is one to watch:
Images courtesy of Instagram @lilybw and @gregwiliamsphotography.
1. She won the British Emerging Talent award
Last night at The Fashion Awards Goddard took home the award for British Emerging Talent, beating a fierce group of nominees including fellow London designers Charles Jeffrey and Faustine Steinmetz. Well done Molly!
Images courtesy of @susiebubble and @britishfashioncouncil.
2. Fashion girls are obsessed with her dresses
Fashion maximalist Susie Bubble and model/it-girl of the moment Adwoa Aboah commanded the most attention on the red carpet at last night’s event, wearing Goddard’s signature voluminous tulle gowns.
Images courtesy of NOW Gallery and @mollygoddard
3. She has an innovative approach to art and fashion
South London’s NOW Gallery commissioned Molly to create an interactive installation in their space, resulting in one of last month’s most Instagrammed exhibitions. 30-foot-long tulle dresses hung throughout the space, allowing visitors to walk among her colourful works and embroider directly onto the fabric.
Images courtesy of Molly Goddard.
4. She celebrates girly-ness and the insecurities of youth
“I do think being girly is great”, the Londoner told Dazed. Goddard’s approach to fashion is fun, fanciful and honours those awkward teen years, that many would rather forget.
Images courtesy of @mollygoddard.
5. She promotes true craftsmanship
Goddard‘s pieces are based on handwork and traditional techniques like crocheting, pleating and smocking – crafts that have been somewhat lost in today’s speedy production techniques. We love Molly’s sense of nostalgia for these practices.