OMR After Party with KIKO Milano

SLEEK teamed up with Joli and KIKO Milano to host an exclusive event as part of the OMR Festival in Hamburg and it turned out to be a real highlight, not only visually but also in terms of atmosphere.

450 invited guests, including prominent faces from the film and music industry, as well as well-known influencers and other personalities from the marketing world, accepted the invitation and partied late into the night at Grill Royal.

Among them: KIKO Milano, who presented their new Juicy Fizz Limited Edition just two days ahead of the official in-store launch. The Juicy Fizz collection is KIKO Milano’s summer collection, inspired by Italian summertime, golden hour glow, and aperitivos. The sparkling product range collection perfectly matched the spirit of the evening and brought a touch of Italian flair to Hamburg.

Everything at the event was immersed in bright orange, the signature color of the Juicy Fizz collection. From the décor to the uniforms, every detail contributed to a cohesive and immersive brand experience that radiated summer vibes.

The eye-catcher was the oversized, bright orange photo-attraction box with the iconic KIKO Milano logo. Anyone who rang the bell attached to the outside could receive a fruity cocktail in a martini glass and a surprise product from the new collection through an opening curtain at the round counter. A special kind of interactive brand experience!

KIKO Milano staff in orange T-shirts moved through the venue with trays full of Juicy Fizz products, surprising guests with shimmering highlights, glosses, and other radiant essentials. As a playful extra, there were oversized, orange KIKO Milano lollipops that quickly became a popular decorative accessory of the evening.

Another highlight was the KIKO Milano make-up station, where guests could have their make-up touched up by professional make-up artists using the new products from the Juicy Fizz collection. It was the perfect preparation for a portrait by one of the renowned photographers, capturing the golden moments of the evening.

The musical vibe of the event was provided by Osnabrück DJ Phil Soda, who created a pleasant atmosphere with his beats and gave the evening its very own sound.

An unforgettable evening shaped by KIKO Milano’s creative presence.