You have seen the mysteriously poetic teasers, read the various press articles, so you know that the launch of H&M’s much anticipated & Other Stories is just around the corner. Yet, after so many months spent thinking about that fleur de lys bodysuit or that beautifully crafted leather bag, time seems to be moving just a little too slow… now that the themes of the collections have been revealed and the concept of the brand disclosed, the wait has become quite unbearable.
You may not be able to get the clothes just yet but you can already start building your & Other Stories look starting today! The Parisian concept store Colette is launching the full & Other Stories beauty range to coincide with the city’s fashion week.
Conceived as an entire fashion universe, & Other Stories is not just another fashion store. The four main lines echo the essence of the fashion capitals they represent: Sophisticated & Architectural, Poetic & Dandy, Industrial & Effortless and Minimalism & Contradiction. Each of these obviously include clothes, shoes and accessories, but also a whole range of eco-friendly beauty products, ranging from skin care, to bath and body or make-up. Echoing the ethereal image that the brand has been communicating, the products and their packaging are simple, elegant, minimum waste and affordable. If you happen to be in Paris for fashion week, stock up!