FRAGRANCE Paco Rabanne PHANTOM
The future is connected, the present with the past, art with expression and scent with technology. We connect our lives to the online world each and every day, and now, thanks to Paco Rabanne, we are able to connect the intimacy of a scent with technology. Scent- a human instinct, one of the most sacred and intimate thighs we experience is now finally connected to our other world, where we spend most of our days in-the intergalactic cyberspace.
Smelling the “phantom” perfume feels like drifting away into another world, a world full of imagination and possibilities. Graced with notes of woody vanilla and addictive lavender, Paco Rabanne takes us onto a journey of imagination. To visualise this SLEEK Magazine has decided to unite the worlds visually that Paco Rabanne unites in a scent: the virtual with the real. Imagination is key, and when it comes to creativity, it’s not only about desire but about surprise, just like Rabanne said himself.
Billed as the brand’s “first connected perfume”, Paco Rabanne‘s newly released Phantom comes with retro, robot-shaped bottle embedded with an NFC chip that enables access to the “Paco Galaxy”, including exclusive content like interactive filters and games, augmented reality and personalised playlist.
CREDITS:
PHOTOGRAPHER Lucas Christiansen
CREATIVE DIRECTION Oliver Dickson and George Stamenov (POST HEREAFTER)
3D DESIGN George Stamenov
STYLING Claude Gerber
HAIR Tina Pachta
MAKE UP Helena Narra @Liganord
CREATIVE PRODUCERS Jenny Halonen & Claude Gerber
PHOTOGRAPHY ASSISTANT Max Zimmermann
PRODUCTION ASSISTANT Louisa Traulle-Lambelain
MODELS Eliza Petersen @ SMC Model Management Anusha Wiangwan @ICONIC
CASTING DIRECTOR Dominyka Angelyte @D. A Consulting