Net-A-Porter and design grandmaster Karl Lagerfeld have created a visioniary store concept for launching the designer’s new collection for the e-tailer: nothing but the pictures of the items of the collection in the showroom window, and only an iPad or iPhone needed to buy them. Yesterday, simultaneously in in Paris, London, Berlin, New York (and this morning in Sydney), the release of this futuristic shopping shop took place (Sleek went along to the pavement “showroom” on Taubenstrasse in Mitte). Net-a-Porter already tried a QR code-based sale version in September in London, and it proved a great success.
How to do it? Download the KARL app from iTunes, launch the application, scan the images in the window and then simply press the “buy” button. It’s so cool you probably won’t even miss trying the clothes on.