Photography by Marcus Mainz.
Under the theme of FUTURE ARCHEOLOGY, the setting reflected a stone-like landscape that begged to be discovered in order to reveal the treasures it holds. The concept of futuristic archeology transferred to the unique performance that accompanied the launch of PUMA’s VELOPHASIS sneaker, with the performer Dennis Loebach slashing open blocks of cement until the sneakers were eventually exposed.
Photography by Marcus Mainz.
Photography by Marcus Mainz.
Recovering the sneakers before finally wearing them, Luka Seifert composed a matching experimental soundscape that created an eerie atmosphere, perfectly capturing the moments of patiently awaiting something to happen. After the performance, the concrete walls turned into a hugging room filled with bright conversations and joyful faces, all in celebration of the release of PUMA’s VELOPHASIS sneaker.
Photography by Marcus Mainz.
CREDITS
Concept & Idea Boxes: Tribes Berlin, Richard Green
Concept & Creative Production: Claude Gerber, Quirin Emanga
Performance: Dennis Loebach
Sound: Luka Seifert
Photography: Marcus Mainz
Plaster Boxes Design: Richard Green, Tribes Berlin
Remake Plaster Boxes for Performance: Pascal Flamme