Photography by Linh Nguyen.
The PUMA Speedcat has returned. To celebrate the rebirth of a true icon, PUMA has orchestrated a dynamic takeover of Berlin’s streets with a crew of 15 BMX riders touring through the neighbourhoods to reach the final destination at Platte Berlin.
There, all the festivities began. PUMA and SLEEK held a dinner at Platte Berlin; a location in Mitte which has become a meeting point for all creatives. Together, they have created a place for inclusivity and a space where each voice can be heard.
The celebrations started with an upcycling workshop, emphasizing themes of rebirth and transformation, mirroring PUMA’s journey from its storied past to its innovative present. As the workshop concluded, guests gathered for an intimate dinner, where close friends and family reflected on PUMA’s rich history. The evening was filled with laughter, and engaging conversations about the brand’s latest launch, celebrating both its legacy and its future.
Photography by Linh Nguyen.
Photography by Linh Nguyen.
Emerging from racing culture, the PUMA Speedcat has held its spot to being synonymous to speed, precision and unparalleled performance for over 25 years. Through the decade it has long transcended its cultural value from its birthplace of the Formula 1 world, taking over the streets of the world’s fashion capitals.
Now, the iconic PUMA Speedcat has been reissued to continue its legacy. In its original black and red colourways, the silhouette of the shoe is wrapped in suede and premium leather with a new PUMA Cat Logo at the front.
For this special launch, PUMA is inviting everyone to celebrate with them. With the purchase of each Speedcat, you have the chance to win an e-motocross bike. To participate in the raffle, you have to post your own individual style on your instagram story while incorporating the new Speedcat sneaker and tagging puma.de. Find out more here.
Photography by Linh Nguyen.
Credits
Photography: Linh Nguyen