SLEEK x YOOX Party – Event Recap

Photography by ALICE STELLA.

Berlin Fashion Week had just come to an end and beyond the incredible artists, there was one thing everyone could agree on: it was cold and icy. But let’s take a step back and recap.

On Friday, January 30th, SLEEK opened Fashion Week together with YOOX, setting the tone for the days to come. From the very beginning, the atmosphere was electric. A long queue formed outside as anticipation grew and everyone was eager to step inside. Behind the doors of Borchardt, guests were welcomed with Pornstar Martinis, Prosecco, and beer, while music pulsed loudly through the room and filled the space with energy.

The night was vibrant, crowded, and alive. Conversations flowed as freely as the drinks, laughter echoed between tables, and stories were shared late into the evening. Guests including André Schürrle and friends from fashion, culture, and beyond added to the warmth and spirit of the night. With YOOX as a partner, known for curating fashion at the intersection of luxury, innovation, and accessibility, the evening celebrated style, community, and the joy of coming together.

We thank everyone who joined us for an unforgettable night.

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