Dioriviera at Il Riccio Capri. Photo Dior.
One thing is certain, there will be no more run-of-the-mill vacations in Europe this summer. The world’s most luxurious fashion brands have taken over Europe’s hottest beach clubs, taking the brand experience to a new level. Fashion houses like Dior, Jacquemus and Dolce & Gabbana aren’t just selling clothes anymore, they’re selling summer. From Capri to Monte Carlo to the hotspots of the Côte d’Azur, hardly any trendy destination lacks a stylish branded beach club. But which of the countless designer experiences are the real highlights of the season and should definitely not be missed on a trip to Europe?
The SLEEK editorial team got an overview and ranked the five best fashion beach clubs that are actually worth a visit in summer 2025.
The Jacquemus Beach Club in Monte-Carlo. Photo Yoann & Marco.
#1 – Jacquemus Monte-Carlo Beach Club – a buttery yellow summer dream
This summer, French designer brand Jacquemus is once again bringing its unique sense of aesthetics to the glamorous coast of Monaco. The temporary Jacquemus Monte-Carlo Beach Club embodies the modern, Mediterranean, and European lifestyle that the whole world longs for. The trendy color butter yellow spreads like a ray of sunshine across the entire pier along the Côte d’Azur.
Deck chairs, parasols, and daybeds, all in warm yellow tones, interspersed with elegant black stripes and borders. Against the backdrop of the turquoise blue sea, concrete paths, and the golden glow of the sun, the club exudes an atmosphere of luxury and lightness in typical Jacquemus style. With clean lines, minimalist elegance, and playful details, the label creates a visual experience that redefines the essence of European summer. Here, fashion, architecture, color, and design meet emotion, and that is precisely what makes this place so appealing.
In addition to Monte Carlo, Jacquemus also opened a second beach club in Ibiza this summer. Both destinations are further proof of how carefully the brand designs its spaces. The brand consistently succeeds in inviting its guests into a world that feels thoroughly Jacquemus.
Gant À la Plage Blanche in the south of France. Photo Davide Frandi.
#2 – GANT @ La Plage Blanche – American sportswear meets Riviera flair
GANT La Plage Blanche can also be found on the Côte d’Azur. This summer, the brand combines American casualness with French beach luxury, making a stylish summer statement that is among the best. The elegant Plage Blanche is home to a retreat that transports the brand’s preppy spirit to a Mediterranean setting and invites you to relax in style. This beach club also reflects the look of the European summer trend for 2025.
White and cream-colored umbrellas and cushions adorn the place, while maritime stripes and borders emphasize the classic GANT design. This season, Ivy League tradition meets Côte d’Azur casualness. Between linen fabrics, aperitifs in the evening sun, and the sound of the sea, GANT shows that it is not only at home on the East Coast, but also in the South of France.
DG Resort Le Carillon in Portofino. Photo Dolce & Gabbana.
#3 – Dolce & Gabbana Resort Le Carillion – Italian lifestyle by the sea
At Dolce & Gabbana’s Beach Club in Paraggi near Portofino, the brand shows its relaxed side. Instead of opulent gold embellishments or heavy colors, natural materials, airy fabrics and a tropical green color concept dominate here.
The cabanas with palm prints, striped patterns in green and white and wooden elements blend harmoniously into the surroundings. The resort design is based on the “Verde Maiolica” line, which combines Mediterranean lightness with attention to detail. From the furnishings to the matching accessories, everything is coordinated here.
A beach club that cannot be overlooked, even from the sea. The classic Dolce promise is reinterpreted here: sunny days, stylish tranquillity, Italian summer without exaggeration, or rather just a little exaggeration.
GUESS Yuzu Beach Club in Turkey. Photo Guess.
#4 – GUESS Yuzu Beach Club – fine elegance in turkey
GUESS has once again taken over the Yuzu Beach Club in Çeşme on the Turkish Riviera this summer. Known for its clearly structured wooden platform directly above the water and its tranquil setting with white umbrellas and lounge furniture, it exudes the vibe of Mediterranean luxury and, at the same time, a pleasant casualness.
The design is dominated by neutral tones and subtle golden details – for example, in accessories, textiles, and furnishings – which subtly showcase the brand’s look. Small branded elements such as towels and key rings ensure recognition without overloading the atmosphere. Anyone looking for a stylish retreat will find it here.
This year, Guess shows with a variety of unique beach clubs that they can confidently compete among the top 5.
Dioriviera at Il Riccio Capri. Photo Dior.
#5 – Dioriviera at Il Riccio – Mediterranean haute couture
Located on the cliffs of Capri, the popular Il Riccio Beach Club boasts Dioriviera style. The spectacular view offers an exclusive pop-up above the sea. Instead of a sandy beach, this location focuses on high cliffs, turquoise water and a design that is reminiscent of the maritime codes of the Maison Dior.
The characteristic Dior motifs adorn sun loungers, parasols and cabanas in shades of blue, cream and orange to match the Mediterranean ambience of the island. Access to the sea is via rocky steps leading directly into the deep blue water, making the experience even more impressive. Dior has thus chosen a place where Italian style and Parisian fashion culture merge effortlessly.
Dior definitely ranks among the five best beach clubs. However, since it is technically more of a pop-up and the actual beach club area is relatively small, it lands the final spot in our ranking.
Words by Carlotta Krumme