Stepping into a New World with Wood Wood

Coming out of the woods, the thrill and cinematic depth of vintage science fiction movies do not only inspire graduate collections of fashion school graduates, but it also inspired Wood Wood’s latest collection of clothing. For their PS22, they decided to base their collection around a concept. Branching out of fashion, artists like Yoko Ono, Lorde or John Cage mastered the art of the concept behind creativity in their respective fields. Inspired by the unique language of the vintage films, the collection wants to reinvent the concept of alienation of “being the odd one out”. To expand on this red thread of a concept, Wood Wood has invited British artist Jack Marshall to collaborate with them.

Putting off and twisted characters on dense cotton jerseys, the artist created exclusive artworks solemnly for this collection. Merging the universes of fashion and cinema, the brand is creating a whole new universe for the clothing. Classic silhouettes meet expressive garment textures, it’s a juxtaposition of two worlds, resulting in an eclipse of creativity.

Blending into the new world, photographer Ana Kraš captures this collection that draws subtle references to Petra Collins intimate bathroom photographs, the collection is presented in a new way – more personal and intimate. Capturing the items in different settings, the photographer adds new layers to the clothing. Through her lens, the check dress looks like an emotion, a memory of genuine authenticity. Mixing the locations from the bathroom to the garden, the jumpers jump right into our memories of innocence, fun and maybe growing up. Wrapped in leather coats, Kraš takes us on a visual journey into the collection into the firework of emotions this collection created.