Second-hand pieces tell stories. They project the places they’ve been through and the situations they have carried their former owner through. Second-hand fashion is on the rise, the trend is gravitating towards individual curation of wardrobes rather than decking oneself out with the latest high street trends. The French second-hand platform Vestiaire Collective’s latest campaign is not only in favour of the planet but also in favour of the customer.
Image courtesy of Vestiaire Collective
“Style Collective” is the name of the campaign, featuring an iconic style duo from each global fashion city. High end meets lo-fi in those visuals since the talents are casually talking about their beloved pieces in a chill interview setting. Reminiscent of a facetime session with a close friend, they are telling stories about the garments and their personal relationship to shopping second-hand. Representing Germany in Berlin, content creators Veronika Heilbrunner, Xenia Adonts, Wana Limar and Theresa Gross are giving an exclusive insight into their sought-after wardrobes.
To explore the series, check out Vestiaire Collective’s Instagram page.
Image courtesy of Vestiaire Collective