This September, Berlin Art Week unveiled a 2–3 meter tall UGG boot, reimagined not as footwear but as a collective artwork. Born out of UGG and Zalando’s “Icons Crafted Together” workshop series, the giant installation transformed the brand’s most comforting materials, shearling, foam, stitching, into a creative statement.
The project was based on one event in Berlin and one in Paris, where creative creators were invited to literally turn UGG “inside out.” During the workshops, each guest designed a 50 × 50 cm patch, reworking classic materials into new forms. These squares, each carrying an individual story and materials, were later stitched together into the monumental boot, unveiled at Berlin’s Bode Gallery during Art Week.
At the closing vernissage in Berlin, UGG and Zalando took things to another level. The boot wasn’t just an installation to be looked at, it became an interactive canvas. Visitors could design their own digital patches on tablets and see them projected directly onto the giant UGG boot, blurring the line between spectator and creator. Surrounded by live DJ music, drinks, and a crowd of creatives, the event became both a celebration and a reflection: participants revisited memories of the workshops while sparking new ideas together.
The workshops encouraged participants to see fashion inside out, not just as a finished product, but as a process of deconstruction, reimagination, and collaboration. Every patch carried meaning, every texture told a story, and together they became an icon of creativity shared, something that becomes clear when looking at the UGG boot.
The giant boot now stands as more than an art piece. It embodies the message: creativity thrives when it’s collective. By inviting both creators and the public to co-shape the outcome, UGG has brought Berlin Art Week to a new level. Showing how community, artistry, and imagination can be stitched into something special.