Adidas’ latest Ozworld Collection celebrates self-expression through a futuristic lens. The Ozworld Collection, in collaboration with Zalando, explores the creative potential of the digital realm, while adding to the conversation surrounding the metaverse – a very popular and culturally relevant topic circulating within fashion and beyond. The collection sees two new Ozweego designs: the Ozelia, a sleek all black shoe with a streamlined silhouette, and the Oznova, which features a glow in the dark sole panelling. We catch up with the face of the campaign Belina Bellwood – the influencer, TikTok star, model and now singer – about her debut single, love and how she would style the two new Adidas sneakers. Read the full interview here.
See more from Belina Bellwood x Adidas editorial here.
Credits
Data Artist: Harald Schaack
3D Artist: Denis Sokolowski
Video Artist: Tim Hunkemöller
Art Director: Lorenzo Pradelli
Stylist: Joana Zibat
Hair & Makeup: Victoria Reuter uses Mac Cosmetics and Hair Oribe
Talent: Belina Bellwood
Creative Production: Claude Gerber
Production Assistants: Indigo Lewisohn and Roxane Juhasz