Courtesy of Happy Socks.
START THE YEAR EXTRA COOL: PERFORMANCE MEETS PLAYFUL STYLE
As the new year kicks off, motivation is high and movement takes center stage. With the Extra Cool capsule collection, Happy Socks steps confidently into an active start—where fitness goals meet bold self-expression. Designed for days that move between workouts, gym commutes, and everyday motion, the collection blends technical performance with the brand’s unmistakable visual language.
Powered by COOLMAX® Core technology, the socks keep feet cool and dry even as the pace picks up. Energetic campaign visuals nod to New Year routines—treadmills, footballs, and dynamic motion—set against vibrant colors and playful patterns. Available in crew and low-cut styles, Extra Cool proves that functionality doesn’t have to sacrifice fun.
Whether training hard or simply staying on the move, the message is clear: start strong, stay cool, and step into the year with confidence. The new collection will be available starting January 20th.
Find out more here.
Courtesy of Prada.
A PERSPECTIVE ON PRADA: REFRAMING THE CAMPAIGN IMAGE
For Spring/Summer 2026, Prada continues its ongoing exploration of what a fashion campaign can be—and what it means to look, to see, and to desire. Conceived by Miuccia Prada and Raf Simons, the collection is accompanied by a campaign that turns inward, questioning the very mechanics of advertising, image-making, and visual consumption in the digital age.
In collaboration with American artist Anne Collier, whose work has long examined photography as both object and cultural artifact, the campaign shifts perspective. Through a specially commissioned series of still-life images, Collier reclaims the campaign image as something tangible—held, framed, and physically present. Photographed by Oliver Hadlee Pearch, images of the collection are lifted by visible hands, transforming the act of viewing into a shared, self-aware experience that mirrors our own role as observers.
Within these reframed images, Prada pieces are worn by a cast including Carey Mulligan, Hunter Schafer, Nicholas Hoult, Damson Idris, Levon Hawke, John Glacier, and Liu Wen—their presence adding layers of narrative, personality, and reflection. The result is a campaign that both celebrates fashion imagery and gently liberates it, positioning Prada at the intersection of art, culture, and critical observation.
Find out more here.
Courtesy of H&M Home.
A SPRING AT HOME: DESIGN, LIGHT, AND TOGETHERNESS
This spring, H&M HOME introduces a new home décor and design collection that celebrates everyday rituals, shared moments, and timeless beauty. Inspired by life on the Riviera in the 1960s and 70s, the collection brings a sense of warmth and renewal into the home—layering soft, sun-washed hues, warm neutrals, and tactile materials to create spaces that feel both familiar and fresh. Launching on January 22nd online and in selected stores, the collection marks a seasonal reset rooted in ease and light.
Blending tradition with a modern design sensibility, the pieces balance emotional value and everyday function. Designed not only to be admired but to be lived with, the collection distills practicality into sculptural form—objects that enhance daily life, whether preparing food together in the kitchen, unwinding with a book in the living room, or slowing down in a sunlit bathroom. Each piece contributes to a home shaped by use, memory, and connection.
Crafted for longevity, the design-led assortment feels at home in spaces that evolve across generations. Soft surfaces, warm pink tones, and light neutrals meet a contemporary interpretation of mid-century design, subtly infused with a 70s spirit. The result is a collection that feels natural, lived-in, and enduring—highlighted not through perfection, but through presence.
Find out more here.
Courtesy of OPUS.
BOHEMIAN SPRING: A SEASON OF LIGHTNESS AND MOVEMENT
With Bohemian Spring, OPUS leaves winter behind and welcomes the new season with a sense of ease, energy, and modern transseasonality. Inspired by the atmosphere of a Mediterranean coastal town, the collection brings together urban coolness and natural warmth—where narrow alleys, textured stone walls, and soft coastal light create an authentic backdrop reflected in relaxed, casual-feminine silhouettes.
March unfolds in a mood of clear softness. Flowing blouses, delicate knit textures, and light denim meet contemporary barrel shapes, clean lines, and minimalist design. Romantic accents soften the purist aesthetic, while subtle prints in Coffee Bean and Seasalt Blue, fine embroidery in Pale Olive, and oversized denim sets in Rose Tint capture movement and light with effortless elegance.
As the season progresses into April, the collection transitions into coastal bohemia. Airy fabrics and tactile surfaces are paired with a natural color palette ranging from Seasalt Blue to Pale Olive. Semi-transparent materials in Soft Oat and Natural Glaze enhance the feeling of lightness, while modern T-shirt silhouettes and cropped shirt styles introduce a fresh, contemporary edge. Feminine boho elements merge seamlessly with urban influences, shaping modern spring looks.
Find out more here.
Courtesy of MiuMiu.
PRELUDE BY MIU MIU: WHERE FUNCTION MEETS IRREVERENT ELEGANCE
With Prelude, Miu Miu introduces a collection that reconsiders the relationship between fashion and function. Drawing on the language of workwear and outerwear, the designs balance practicality with the house’s unmistakable irreverence—an elegance rooted in realism, ease, and everyday life. Set against a playful color backdrop, the campaign captures a sense of effortlessness: in the relaxed posture, direct gaze, and instinctive way garments and accessories are worn.
At the start of the year, footwear takes a defining role. Miu Miu’s ever-versatile sneakers make a strong seasonal statement with the debut of the lightweight Plume, featuring a full leather upper in warm tan, alongside the Tyre—a sturdier silhouette defined by its exaggerated natural rubber sole and crisp white technical fabric with suede accents. Continuing the brand’s spirit of individuality, the Custom Studio project invites wearers to personalize their sneakers with an array of charms. Stylized flowers, pom poms, and tassels transform each pair into a singular expression, shaped by the desires and imagination of its owner.
Accessories further articulate this balance of beauty and utility. Designed to enhance daily life, the Arcadie bag—now an icon—appears alongside the Beau Bowling, a new addition to the house’s enduring handbag family, and classic backpacks. Rendered in a refined spectrum of greys and browns, these pieces are at once precious and pragmatic.
Find out more here.