Courtesy of Zalando.
ZALANDO x DFB – A NEW CHAPTER
Zalando and the German Football Association (DFB) unveil a milestone partnership that unites modern fashion culture with the emotional power of the world’s most popular sport. Over the next five years, Zalando will stand as one of the principal partners of Germany’s men’s, women’s, and youth national teams — marking a defining step in the evolution of the brand’s lifestyle ambitions.
Blending the creative energy of fashion with the unifying force of football, this collaboration brings Zalando directly into the heart of German football culture. With the DFB being the world’s largest national sports association, the partnership speaks to millions of fans who express their identity both through their teams and their personal style. Together, Zalando and the DFB set the stage for a new era where sport, lifestyle, and culture seamlessly converge.
Comprehensive marketing and activation rights ensure Zalando becomes a visible and engaging presence throughout German and European football. From prominent branding on all pre-match and training kits across the men’s, women’s, and youth teams, to significant media visibility through LED perimeter boards, cam carpets, broadcast backdrops, and dynamic social media storytelling — fans will experience the partnership across every touchpoint. Exclusive on-site activations at major tournaments, immersive content studios, and unique giveaways accessible to Zalando Plus members further deepen this connection, offering fans rare access to tickets, products, and behind-the-scenes moments.
Find out more here.
Courtesy of Tom Ford Beauty.
TOM FORD BEAUTY – FIGUE ÉROTIQUE
Tom Ford Beauty introduces Figue Érotique, a fragrance that transforms the fig into an unforgettable sensual experience — layered, provocative, and steeped in luxurious depth.
At the heart of the composition lies the duality of the fruit itself: the crisp, green vitality of a freshly opened fig evolves into the decadent richness of one on the verge of bursting. This tension defines the fragrance’s character — vibrant and alive, yet irresistibly opulent.
The exclusive Kadota-fig accord sets the tone with floral fullness and a delicate hint of salt, evoking sun-warmed skin and ripe fruit. Wrapped in dark muscovado sugar, Ylang-Ylang, Vetiver, and Patchouli, the scent becomes an indulgent fusion of sweetness, spice, and earthy warmth. The result is an erotic, enveloping harmony that lingers with depth and intention.
The flacon reflects this sensual narrative: soft violet undertones meet a jewel-like inner darkness, mirroring the lush interior of a perfectly ripened fig. A visual echo of the fragrance’s muscovado-infused richness, the design embodies Tom Ford’s unmistakable signature of glamour, seduction, and modern luxury.
Find out more here.
Courtesy of CARHARTT.
BA&SH – FAUX-EVER CHIC
ba&sh reaffirms its commitment to conscious fashion with Fur Ever Not Real, So Chic — Faux-Ever Chic, a celebration of style that is as responsible as it is desirable. As a proud Fur Free Retailer since 2019, the brand continues to embrace a vision where glamour and ethics coexist effortlessly. This philosophy infuses the season’s collection, expressing a femininity that feels free, sensual, and boldly modern — proof that true style never relies on compromise.
Alongside this continued commitment, ba&sh introduces a fresh icon of everyday elegance: the new Slim Sneaker. Inspired by the grace of a ballet slipper, the silhouette blends softness, sophistication, and functionality in perfect harmony. Lightweight, refined, and marked by a subtle ba&sh arabesque signature, it brings a sense of fluidity to every step — crafted for women who move through the world with confidence and ease.
With thoughtful design and an unwavering dedication to responsible luxury, ba&sh shapes a wardrobe where comfort meets consciousness, and where contemporary femininity shines at its most effortless and expressive.
Courtesy of VACHERON CONSTANTIN.
VACHERON CONSTANTIN – LES CABINOTIERS: LA QUÊTE
To honour the Maison’s 270th anniversary, Vacheron Constantin reveals La Quête — a new chapter of Les Cabinotiers that celebrates the spirit of exploration, artistic excellence, and mechanical ingenuity. This exclusive series continues the tradition of creating singular, one-of-a-kind timepieces that transcend watchmaking to become works of art.
Uniting mythology, astronomy, history, and craftsmanship, La Quête reflects the Maison’s devotion to storytelling through time. Each creation embodies a different facet of human curiosity — from celestial visions of the universe to legendary figures and ancient epics — expressed through extraordinary métiers d’art and exceptional complications.
The collection showcases the pinnacle of the Maison’s savoir-faire: hand-engraving, miniature enameling, gem-setting, and architectural movements designed and assembled by master watchmakers. Grand complications, astronomical displays, and innovative mechanisms are paired with poetic, intricately crafted aesthetics, resulting in timepieces that blur the line between engineering and sculpture.
With La Quête, Les Cabinotiers continues its mission to push the limits of what is technically and artistically possible. These singular creations reflect not only centuries of expertise, but also a timeless ambition — to capture human imagination and expand our understanding of time itself.
A tribute to 270 years of uninterrupted excellence, La Quête stands as a testament to Vacheron Constantin’s enduring legacy: crafting extraordinary watches for those who seek the exceptional.
Find out more here.
CARHARTT WIP – 50 Years of the Active Jacket
Carhartt WIP commemorates a true icon of workwear and culture with four special-edition designs, marking 50 years of the legendary Active Jacket — a piece defined by memory, materiality, identity, and constant adaptation.
Reimagined through the lens of heritage, each new style honors the jacket’s origins. First introduced in the U.S. as a rugged evolution of the classic Hooded Zip Sweatshirt, the Active Jacket combined a reinforced exterior with insulated lining for everyday durability. Debuting in 1975 in denim with a striking red flannel interior, it soon arrived in duck canvas, forming the unmistakable silhouette that endures today.
In 1997, Carhartt WIP unveiled its own interpretation — now known as the OG Active Jacket — characterized by its loose, oversized fit. Staying faithful to its blueprint, it retained key hallmarks: a hooded bomber-style shape, triple stitching, and gold-tone hardware.
Five decades on, the Active Jacket remains deeply embedded in global culture, seamlessly moving between music, skateboarding, cinema, and countless subcultures. Its form stays largely unchanged, even as new generations redefine its meaning. A symbol of authenticity and adaptability, the Active Jacket continues to resonate — its legacy expanding with every year, every wearer, and every story woven into its fabric.
Find out more here.