LEFT Sarah Posch
This week in Paris, SLEEK joined Tommy Hilfiger for an exclusive cocktail event that brought the brand’s Spring 2025 Eyewear Collection to life against the dreamy, sunlit backdrop of Montmartre. The evening celebrated not just a collection, but a whole mood: the carefree elegance of spring in the city. Hosted in a charming boutique hotel tucked into the artistic hillside of Montmartre, the garden buzzed with golden hour light, laughter, clinking glasses, and frames that caught the sunlight just right.
The event unveiled the Tommy Hilfiger Spring 2025 Men’s and Women’s Eyewear collection, a modern lineup of sunglasses and optical frames featuring signature details like the iconic flag logo and red, white, and blue ribbon. Updated silhouettes are crafted from renewed acetate, made in part from recycled plastics and bio-based materials. Main guest Marco Asensio, PSG football star and face of the campaign, embodied the collection’s spirit: American classicism with a sharp, preppy edge. German model Sarah Posch, radiant in her Tommy Hilfiger ensemble, gave us a closer look. “What excites me about this evening,” she told SLEEK, “is how everyone interprets the eyewear differently—sporty, chic, playful.” She styled her three favorite pairs on the spot, shifting effortlessly between a cool, athletic vibe, elegant and evening-ready glamorous way.
LEFT TO RIGHT Marco Asensio, Gabriela Andrada, Simon Friedsam
As guests sipped cocktails and drifted between conversations under soft lights and blooming trees, the eyewear felt like a natural extension of the evening. Mirrored lenses picked up the fading Paris light, while rounded frames hinted at a laid-back retro mood. The collection didn’t try too hard, it just fit, capturing the pace and feel of a city shifting into spring.
The evening was wrapped in rhythm, with a live DJ spinning laid-back beats and a surprise acoustic set adding to the atmosphere. It felt less like a launch and more like a memory already being made.
Tommy Hilfiger’s Spring 2025 Eyewear Collection doesn’t just frame your face it frames a feeling. And in Paris, in the heart of Montmartre, that feeling was pure spring. Designed, produced, and distributed by Safilo Group under license from Tommy Hilfiger, the collection is now available online and in the stores and select eyewear retailers worldwide.
LEFT TO RIGHT Jonathan Hayden, Maria Benard
The new Eyewear collection is now available at Edel Optics.
Photos by Davide Corona