When Tommy Hilfiger and Gigi Hadid presented their second collaborative collection, they made sure to do so with a bang. 3000 visitors were invited to see the collection’s runway debut, watch a live performance by Fergie and enjoy the attractions at Tommyland, an amusement park in Venice beach especially created for the occasion. A large number of celebrities, including Hayley Baldwin and Lady Gaga, were spotted in the front rows, and Gigi herself opened the show followed by models such as Stella Maxwell, Tammy Williams and Gigi’s sister Bella. Broadcasted as a shoppable Livestream, the show featured stars and stripes, patches and denim, and lots of American spirit. Pieces of Gigi’s own Capsule collection were shown alongside garments from the Hilfiger collection.
When the sunset fashion festival had ended, the clothes were already available to buy in over 70 countries worldwide. The newly introduced ‘See Now, Buy Now’ system makes it possible for fashionistas everywhere to keep up with the increasing pace of the industry and always stay up-to-date chic. To bring the West Coast spirit to all those who couldn’t attend the show, Tommy x Gigi has now released a fabulous Tommyland after-movie accompanied by the banging beats of Norwegian rapper Stella Mwangi.
All pieces from the new collection are available here.