The new genderless Pre-Fall capsule collection of Tommy Hilfiger is made in cooperation with Indya Moore and stands for more diversity. It will be available from July the 13th online and retailed in Europe, North America and Mexico. They have set themselves the goal to redefine clothing and break the boundries of gendered fashion. Therefore the best choice they could have done for a Co-Designer is no one less than the non-binary and transgender actor and activist Indya. The clothing is all about self love and satisfaction with your body to demonstrate that beauty exists in so many different shades.
The whole collection is influenced by a signature piece of the Tommy Hilfiger archive and redefined by Co- Designer Indya in her own way of style. She wants to motivate every person to feel comfortable in their own bodies without any restrictions to self-expression any longer. This new cooperations has set itself the goal of making cloths for everyone no matter which gender or sex they feel attracted to.
“It breaks a cycle and sets a new standard across the industry“ - Indya Moore
Everything is built on showing more diversity and inclusivity in the fashion world. For this reason they made no gender related designs, but reveal widened shoulders and adaptable silhouettes to underline variability, individualism and the flamboyant style. Furthermore all pieces of this capsule collection have a certain personal touch from Indya. Having their initials printed in collegiate font and her hometown Bronx over the front tells parts of their story. Being optimistic about the fact that fabulous fashion do not need any restrictions and should be inclusive.
“Celebrates the uniqueness, beauty and diversity of the global community“
The capsule collection builts on the new people’s place program brought to life by Tommy Hilfiger to create entirely circular fashion. Including long lasting cloths, no waste during the production and for sure gender neutral styles. Nobody should feel excluded because of their sexual orientation or cultural background. With this they went one step in the right direction of more inclusivity for the global community. Tommy Hilfiger also wants to improve the access of work at his company that is why 80 percent of the designers there have been trained on circular design strategies.
“Sustainability from both an environmental and social perspective“
Indya Moore goes with themy/they and she/her pronouns. They raise to fame in her role of Angel Evangelista in the FX television series Pose. This is an american drama television series about the LGBTQ and gender-nonconforming drag ball community in New York City in the 80’s. Indya has Haitian, Puerto Rico and Dominican ancestry. Her quiet young start as a model was a result of a hard start because of her family. In the beginning big brands like Dior and Gucci told Indya to be „the risky choice“ for the reason that they are non-binary and at that time it was not very common. Within a short time they made her own name in the modeling business so that they was the first signed transgender Model with IMG and the first who was featured on the U.S. Elle.