Courtesy Epic Records
In the post-Virgil Abloh era of commercial art, nothing generates Millenial and Gen-Z excitement quite like the prospect of collaboration. By proxy, when it comes to covetously sought-after collaborators, few artists can match the Midas touch that Travis Scott appears to possess.
Fresh from astronomically successful partnerships with the likes of Nike, Sony and McDonalds, La Flame has set his sights on developing scents for his devotedly loyal following of “ragers”.
Cactus Jack for BYREDO - Travx Candle [Right] and Eau de Parfum [Left]
Together with luxury lifestyle retailer, Byredo, Scott has crafted a limited edition candle and eau de parfum, to ensure that your immediate surroundings can always be charged with the energy of ‘Space Rage’. The scent is an assemblage of unorthodox, intergalactic ingredients including cosmic dust, antimatter particles, starlight, the scent of supernova, atmospheric vapour and dark nebulae.
Both the candle and fragrance are suspended in cosmically mesmerising dégradé glass, accompanied by the characteristically scrawled Cactus Jack font, which handily glows in the dark.
Whilst there is little-to-no information regarding Scott’s upcoming album which has been tentatively-titled ‘Utopia’, it’s a safe bet to assume that irrespective of whatever it sounds like, Scott’s Utopia will smell like Space Rage.
The Space Rage Candle and Eau de Parfum are available exclusively at Byredo.com, Travisscott.com and selected stores.