You know it’s time for Berlin’s Fashion Week when you spot Yann le Goec walking around Mitte in his multicolored getups. Born in France le Goec is the buyer and manager of WUT Berlin, the Tokyo boutique centered on Berlin’s creative output. Skeptical at first, le Goec came here with the notion that Berlin was not a fashion city. “When I was first sent here by my company to report on Berlin I said it would be a waste of time, that fashion here is so 90s.” But when he met some local designers and saw the immense potential the idea for WUT was born. “I was reading a French translation of a German novel on the flight back and the word ‘Wut’ kept turning up. It was written in German with a note from the translator that explained how ‘Wut’ couldn’t be sufficiently expressed in French. And I thought to myself that designers in Berlin must have a lot of ‘Wut’, a productive, creative rage to continue producing here considering how little support they receive.” Now that fast fashion has hit Japan and H&M is bigger than Burberry, Tokyoites only spend money on designer clothes if they can’t get something similar anywhere else. “I look for people like Vladimir Karaleev who are doing something really different.” His favorite thing about Berlin? The never-ending “Frühstück” or breakfast. What annoys him? “The organization of the Fashion Week. Unless they change something fast, I don’t think it has any future.”